With an estimated 116 billion business emails sent around the world every day (that’s about 123 work-related emails per person in a day), it’s harder than ever to get yours noticed.

And since email is often the first point of contact for job seekers and hiring managers, the subject line can make all the difference.

It not only communicates who you are and what you want but also can be a marketing tool that shows off your qualifications and helps you stand out.

So how do you motivate a reader to click on your email and give you their time?

Career and communication experts offer the following advice that job seekers should bear in mind when crafting their subject lines during a job search: