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A few months ago I started my Masters in Digital Media and I decided to blog about my experience and the way I view the world from the perspective of a Digital Media Masters student and a practitioner of Digital Media. One of the things ‘grind my gears’ is when I see entrepreneurs and personalities ignoring the most basics of Social Media Personal Branding. Honestly, I don’t think I am in the position or have the authority to judge per se since I too sometimes miss the mark .I am no expert, however, I think Social Media can have a positive impact on building a brand. Yet most people ignore it.

Personal branding expert, Karen Leland stated that there are three specific ways that almost everyone can benefit from social media

1- Enhance brand recognition and thought leadership– The more frequently you show up on social media, the greater your brand exposure and the more recognizable and credible your business become.

2- Increased trust through leveraged credibility– If consumers trust you they more they are willing to recommend you

3- Gives you a competitive advantage
– If someone is looking to choose between you and your competition for a service and you have an active brand on social media, you will most likely be the one that gets chosen.

Below are three basic branding principles that, if ignored, most likely than not results in the creation of a terrible brand. Yes, I said terrible.

Source and read more: Huffingtonpost / 3 Signs You Have A Terrible Personal Brand On Social Media

Autor: Kimron Corion

Image via: Pixabay

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