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You may be wondering: why should I care about my personal brand, especially if I work for someone else? Well, in short, your personal brand portrays who you are and how you add value to the world. Therefore, your personal brand can have a huge impact on your success, or hold you back if it is not developed. In a recent interview with Ryan Rhoten, he shared how your personal brand can accelerate sales. He also generously offered four essential steps you can take to successfully build your personal brand.

What Is Your Personal Brand?

Rhoten is an expert on helping people build their personal brand. He explains that your personal brand is what other people say about you when you’re not in the room.

Your personal brand differentiates you from others. Every time you do something, say something, or post something online, people are deciding if they trust you and want to do business with you.

Rhoten says there are two pieces to your personal brand. The first piece is who you are at your core – your personal strengths and what attracts you fundamentally. That first piece is your persona when you walk down the hallway. You can’t do much to control that innate message.

The second piece is what he calls personal branding – which is how you can be intentional about telling the world who you are and the value you add to it.

Why Your Personal Brand Matters

The biggest mistake Rhoten sees is that people don’t realize (or in some cases they don’t even believe) that they have a personal brand – especially if they work within a company. This mistake can be detrimental to your success with customers, your career, and, quite frankly, with anything you do in business.

Source and read more: Forbes / Four Steps That Drive Success With Personal

Image via: ShutterStock

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