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Even if you are happily employed, you should always be working toward your next job. One key element to prepare for the next opportunity in your career is to manage your professional reputation online, because more often than not, the first impression that recruiters and hiring managers have of you will be on the internet.

According to a 2016 survey of recruiters by CareerBuilder, 60 percent of employers use social networking sites to research job candidates, and 41 percent say they are less likely to interview job candidates if they are unable to find information about that person online.

But who has time for managing their image online when they are busy working or juggling other matters of unemployment?

Apps can be your secret weapons for saving time while helping you differentiate yourself from other job candidates going for the same positions. Google offers apps that not only centralize your tools in one place, but are also accessible from any device — saving you time and aggravation.

Build your personal brand toolbox by checking out these Google apps to help you strengthen your professional reputation online.

Relevance: Gmail (Google Email)
Your name is your personal brand name. If your name is somewhat common, try to differentiate yourself by selecting a variation of your name that is less common, such as including a middle initial. Use that everywhere you are represented professionally online, including opening a gmail account that exactly reflects that name, such as FirstMLast@gmail.com.

Source and read more: Huffingtonpost Tracy Darchini

Image via: Google

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