PROJECT

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Welcome to EPBE Project!

European Personal Branding for Employment (EPBE) is a project funded under the call Cooperation for innovation and the exchange of good practices – Strategic Partnerships for higher education (expedient number: 2015‐1‐ES01‐KA203‐016058).

It’s main and specific objectives are aligned with the priorities as through the creation of awareness among students and trainers on the possibility of acquiring ICT skills in order to teach and study techniques related to job hunting and personal branding within Internet. The project has contributed to the “development basic and transversal skills using innovative methods” with two specific contributions (project’ outputs): (I) Quality Guidelines for Personal Brand Production and Job Hunting 4.0. (II) Handbook on Methodological and Pedagogical Approaches in Distance Learning for on-line personal branding and job hunting.

Additionally, in connection with the priority “supporting the implementation of the 2013 Communication on Opening Up Education “, EPBE has ued Open Educational Resources (OER) in order to build up an on-line personal brand and using effectively job hunting 4.0 techniques. In particular, supporting teachers, trainers, and youth students and supporting digital integration in learning to reach audiences.

The project contributions were the following outputs and training activities:

Toolkit of reusable MOOCS didactical contents for trainers.

I Training Activity: Use of ICT for training Personal Branding and Job Hunting 2.0- as new forms of personalized learning and a strategic use of open educational resources.

II Training activity: Methodologies in distance and blended learning.

The European Personal Branding for Employment (EPBE) project main aim was to encourage employment among young students through the acquisition of digital skills using innovative and learner-centred pedagogical approaches and enhancing digital integration in learning, teaching, training and youth work at various levels: promoting access to and learning through Open Educational Resources (OER) in order to build up an on-line personal brand and using effectively job hunting 4.0 techniques. In particular, supporting teachers, trainers, and youth students and supporting digital integration in learning to reach audiences promoting effective job search, access to the labor market and the acquisition of a series of digital skills they can use throughout their careers.

·To create awareness among students and trainers on the possibility of acquiring ICT skills in order to teach and study techniques related to job hunting and personal branding within Internet.

·To create a multidisciplinary, real life problem-based educational curriculum for trainers and students, involving different educational sectors; identifying training needs and transversal skills required for developing and online life log learning strategy based on personal branding and job hunting.

·To share educational content related to personal branding and job hunting (Train the Trainers courses and MOOCs) for learning and teaching using OERs; supporting the implementation of the 2013 Communication on Opening Up Education through the promotion and development of new modes of delivery, in particular through new forms of personalized learning, strategic use of open educational resources.

·To contribute to the necessary reforms related to the 2011 EU Modernisation Agenda enhancing lifelong learning via the creation of flexible learning paths, developing ways to increase the rate of employability.

In addition, the implementation of this project with transnational partners looked for the promotion of results locally from an European perspective.

Through the project EPBE the following results were reached:

1. Increased use of ICT-based learning in VET, HE and adult education.

3. Enhanced teaching approaches towards ICT-use in training.

4. Competence to develop open e-learning material.

5. Competence to work professionally in e-learning and blended learning settings in order to accompany the student’s learning process.

individually and according to innovative teaching methods;

– addressing on-line personal branding and job seeking techniques in practice development and professionals in this area

1. creation of high quality curricula in on-line personal branding together with the e-marketing area 2. creation of open, flexible and easily adaptable online learning courses in on-line personal branding and job seeking

3. aligning these curricula with European transparency instruments (ECVET)

4. implementing the training courses with 60 learners

5. validation of these learning processes using open badges

The following outputs were to be produced (detailed description see there)

1.- Quality Guidelines for Personal Brand Production and Job Hunting 4.0.

2.- Handbook on Methodological and Pedagogical Approaches in Distance Learning for on-line personal branding and job hunting.

3.- Toolkit of reusable MOOCS didactical contents for trainers.

4.- Training activity: “Methodologies in distance and blended learning”.

5.- Open on line Course “Personal Branding” MOOC.

6.- Open on line course “Job Hunting 4.0” MOOC.

7.- A repository of Open Educational Resources (OER) generated throughout the project.

The project has produced this website where all products and results are published, as well as a series of webinars that promotes the use of ICT based learning and the OER in on-line personal branding and job seeking and a final dissemination conference with online and offline participation possibilities.

Dissemination Materials:

PARTNERS

Madrid Open University

The close university

The Madrid Open University (MOU) is an online university. MOU’s methodology is based on a distance teaching system within the framework of the European Higher Education Area and the use of information technologies for knowledge transmission. Nowadays, MOU has 25 Degrees and 38 Master’s Degrees.

STePS

Strategies and tools to enhance people’s skills

STePS elaborates and manages projects aiming at the personal growth and empowerment of individuals through personalized, collaborative and participative forms of learning, to enable as well as inclusive and sustainable change in organisations and territories.

Centre Estudi Prat

Students. Teachers. People.

Centre d’estudis Prat is an integrated school providing different pathways in education for young learners through Baccalaureate, Vocational training and for adults through the national qualification framework to achieve recognition, assessment and quality assurance.

LPfA

Learning Plans for All

LPfA is a newly established entity ( 2014) by young pioneers who believe that there are learning solutions for anybody. LPfA is certified LifeLong Center by the Greek Ministry of Education – in specific by the National Organisation for the Certification of Qualifications and Vocational Guidance.

Universitá Degli Studi “Guglielmo Marconi”

The Quality of Tradition, The Strength of Innovation

Università degli Studi Guglielmo Marconi – USGM is the 1st Athenaeum in Italy, established in 2004 by the Ministry of University & Research, following the Open University model. USGM adopts an innovative learning methodology merging e-learning, m-learning and t-learning solutions to meet the different learning needs.

Marak Digital Marketing

Online Business Promotion

We develop and implement comprehensive online marketing strategies to help our clients achieve the most direct, engaging, and rewarding connection with their target audience. We are well versed in Digital Strategy, Social Media, Online promotion, E-commerce, Applications and Emerging Technology.

Deloitte Innovation and Entrepreneurship Centre

Nurturing Innovation

The aim of the Centre is to stimulate the Cypriot economy by supporting innovation and entrepreneurship. It will provide support to start-up companies and give young entrepreneurs the boost they need for their business.

106,5 Rundfunkgesellschaft gGmbh

Information, education and participation

The „106,5 Rundfunkgesellschaft gGmbh“ was founded in 2009, working in the media and education field for young and adult people. The non-profit company is holding the license of “radio leinehertz 106.5′. The community radio stations target group is the population of Hannover and of the Region of Hannover.