Building your personal brand involves many of the same steps as building your company’s brand. You must establish yourself as an authority, grow awareness and attract a following.

In an article for Fast Company, writer Tom Peters says, “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

Having a strong personal brand can also help you boost your company’s business. According to a report from MSLGroup, brand messages are re-shared 24 times more frequently when posted by an employee versus the brand. So the stronger your personal brand is, the better you can advocate for your business.

If you’re looking to drive business by growing your personal brand, you need to understand and be able to quantify your impact. Here are seven metrics that will help you do just that:

• Reach
• Engagement
• Page Visits
• Suscribers
• Blog Comments
• Mentions
• Sales

Read more: Inc

Author: Sujan Patel, Co-founder, Web Profits

Image Credit: Getty Images