According to career experts and “personal branding” aficionados, we’re supposed to craft careful brand narratives to represent ourselves. I think that’s bunk. Branding injects products with human qualities to make them more relatable. Well, guess what, human—you’ve already got human qualities.
On 19th and 20th May 2016, Guglielmo Marconi University hosted in Rome the 2nd project meeting of the project EPBE European Personal Branding for Employment.
ICARD is a European co-funded project (2014-2016) that promotes Individual Career Development in Higher Education covering the entire study cycle (entry-ongoing-exit).
Twitter. A place where people update the world on the mundane occurrences of their every day lives in 140 characters or less, right? Well it doesn’t have to be!
A job interview can be a nerve wracking experience. At interviews you are not only being appraised for what you say or for what you can do, but also you are being examined on the way you present yourself, on whether you will fit within the company’s corporate philosophy, and on your general demeanour.
Search engine marketing has transformed over the last couple of years, and many brands may have seen a change in their visibility in the search engines as a result. Social media is now a large influence in the way people look for information, which is driven by conversations and phrases.