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Don’t let competitors scoop up the best talent. Instead, build and market a strong personal brand, broadcast it consistently on social media and back it up with business decisions.

The question is this: How can you tap into your personal brand to attract and retain like – minded innovators who will power your budding business?

1. Foster a genuine personal brand that people want to rally around.

2. Use social media to amplify your brand message.

Don’t let competitors scoop up the best talent. Because when it comes to placing trust in a company, it all starts at the top.

Read more: Entrepreneur

Author: Elise Mitchell

 Image Credit: Skynesher / Getty Images

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